Efisiensi Pemasaran Beras dengan Pendekatan Structure Conduct Performance

نویسندگان

چکیده

Banyuasin is a regency with the largest rice field area in South Sumatra. Yet, there are several problems marketing rice, namely low price received by farmers, fluctuations, and lack of market information. This research aimed to analyze efficiency Regency. Sampling method this used snowball sampling. Data analysis structure, conduct, Performance (SCP) approach. The results showed that were five channels for structure formed was an oligopsony structure. Market performance evaluated calculating margins, farmer's share, ratio profits costs where each channel has different value. most efficient two which lowest margin Rp. 2.500 fairly high share value 75 percent, highest profit cost 1,26. Rice farmers expected be able take advantage farmer groups their products. can help products more efficiently. In also suggested process into rice. Therefore, increase.

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ژورنال

عنوان ژورنال: Jurnal Agribisnis Indonesia

سال: 2023

ISSN: ['2354-5690', '2579-3594']

DOI: https://doi.org/10.29244/jai.2023.11.1.87-104